The 1:1 Coaching Session is usually the actual work, the thing every free intro and discovery call exists to lead into. It deserves more deliberate setup than the lighter session types above it, because getting the length, price, and cadence right here is most of what determines whether coaching clients stick around.
Sixty minutes is the default, not the rule
An hour is the common starting point, and it suits most coaching disciplines. But set the length to the session you actually deliver, not the tidy number. If your sessions routinely run to seventy minutes, book seventy and add a buffer after; an optimistic sixty that never holds is how the rest of your day quietly slides.
Price it like the real work
A visible price on your main session anchors everything free around it: the free intro call reads as a generous sample rather than your actual value. Vague pricing or a price hidden behind a contact form costs you the clients who would have booked instantly. The reasoning behind naming a real price is covered in the three session types every coach needs.
Recurring for regulars
Most coaching relationships are ongoing, not one-off, and a standing weekly or fortnightly slot removes the renegotiation that would otherwise happen every session. Enable recurring booking on this session type so a committed client reserves their place for the term in one confirmation instead of one email at a time.
Pair it with a lighter entry point
Nobody books a sixty-minute paid session as a first move. Put a Quick Intro Call or Discovery Call ahead of it so new visitors have somewhere low-commitment to start. Set your coaching session up alongside one of those and the ladder does the converting for you.