The VIP Intensive is the top of the ladder: an extended, private session built for a breakthrough rather than a check-in. Ninety minutes is a real commitment for both sides, and this session type earns its place only when it is priced, protected, and positioned like the premium offer it is.
Ninety minutes changes the math
A session this long needs real buffer on either side, for your own preparation and to absorb overrun, and it deserves a longer minimum notice than your lighter session types so it never gets booked into a day that cannot actually hold it. Both settings are covered in buffers, minimum notice, and booking windows.
Price it like the top rung
This is the session that should carry your highest price, and that price does quiet work on everything below it: it is what makes your free intro call read as generous and your standard session read as reasonable. The full reasoning on ladder pricing is in the three session types every coach needs.
Gate it behind a real qualifier
This should not be the first thing a stranger books. Position it after a discovery call or a standard session, once someone already knows the value, rather than as an open option on a page a first-time visitor lands on. A ninety-minute ask from someone who has never spoken to you converts badly and books poorly.
What to include beyond the call
At this price point, the call itself is rarely the whole offer. A written summary, a recording, or a short follow-up message is what separates a ninety-minute chat from an intensive worth the name. Set yours up once you have the lighter session types in place to lead into it.