A Coffee Chat is the one session type on your page allowed to have no agenda. Thirty minutes, free, a relaxed conversation rather than a pitch or a diagnosis. It exists for a different reason than your other session types, and it works best when you protect that difference rather than let it quietly become a sales call in disguise.
When a coffee chat beats a discovery call
A Discovery Call assumes someone has a problem you might solve. A Coffee Chat assumes nothing yet, it is for networking, community, or someone who simply wants to know you before there is a commercial question on the table. Use it for warm introductions, podcast guests, fellow freelancers, or anyone the algorithm of your inbox decided you should meet.
Set expectations honestly
Say what it is in the description: a relaxed conversation, no pitch. That sentence does real work, because the most common complaint about coffee chats is that they turn out to be sales calls wearing a friendlier name. If you keep it honest once, people trust the label every time after.
Where it fits on your page
This works best as a secondary option, not your headline session type. Most visitors arrive with something specific in mind; the Coffee Chat is for the smaller group who do not, and burying it slightly below your main offers keeps the page focused on what most people actually came to book. Set one up alongside your other session types in a couple of minutes.